Most people arrive at data removal services for one of two reasons.
Either they searched their name and didn't like what they saw, or they're trying to stop the steady stream of spam, profiling, and unwanted contact that follows them around online.
Incogni and Onerep both address these concerns, but they aren't the same. In fact, they're often chosen by people with very different expectations.
This comparison highlights differences between them so you can determine your needs.
A Quick Comparison
| Category | Incogni | Onerep |
| Primary goal | Reduce ongoing data reuse | Remove public listings |
| Where it works | Data broker databases (including non-public) | People-search and directory sites |
| Automation level | High, recurring | Moderate, listing-based |
| User involvement | Low after setup | Regular review and confirmation |
| Proof of activity | Logs, confirmations, cycles | Screenshots, listing status |
| External reviews | Deloitte assessment; major tech reviews | Media coverage only |
| Entry price (annualized) | $7.99/month | $8.33/month |
What You're Paying For
Onerep
Onerep focuses on removing addresses, phone numbers, and family details from search results. With its assistance, you will see your listings when the data is removed and when they reappear.
That makes it effective for managing your online presence. If your concern is what an employer, client, or stranger might find when they search for you, Onerep can help.
However, it won't effectively manage the repeated circulation of your data between data-broker companies.
Incogni
Incogni is about persistence. It targets companies that collect and redistribute personal data, including many that don't publish that information but trade it for purposes such as advertising, risk scoring, recruitment, and analytics. Once authorized, it automatically submits deletion requests and repeats them as needed.
This matters as many databases refresh regularly. Data once removed often comes back. That's when removal requests must be reissued.
According to Incogni's own reporting, the service has issued hundreds of millions of removal requests across its broker network since launch, reflecting the scale of recurring removals required to keep data from reappearing.
Incogni's system has been independently verified through a Deloitte Independent Limited Assurance, confirming that requests are sent, monitored, and reissued. It has also been reviewed by renowned technology outlets like PCMag, which awarded it Editors' Choice for personal data removal, and PCWorld, which highlighted its automation and scope, and gave Incogni its Editors' Choice badge.
How Does Each Service Fit into Daily Life?
Onerep needs your attention. You will have to review findings, check updates, and occasionally confirm details. There are some users who don't mind regular involvement and find this type of process more reassuring.
Incogni mostly stays hidden. You can see progress at any time, but it doesn't rely on routine interaction. Clarification may be needed from time to time.
Over time, this difference becomes more pronounced than at signup.
Cost vs. Effort Over Time
From a pricing perspective, the two services are close. Onerep offers a short free trial and costs $8.33/month when billed annually. There are options that cover multiple family members. This way, you can test the service before committing.
Incogni starts at $7.99/month when billed annually. That price already includes automated, recurring removal requests across its full broker list. There's no free trial, but they offer a 30-day money-back guarantee.
However, the more meaningful difference isn't the monthly cost but the amount of your attention each service requires. Onerep typically needs regular checks and confirmations as listings are reviewed and reappear. Incogni, on the other hand, manages follow-ups automatically with minimal user involvement.
In practice, the prices are similar. The time and effort required to maintain results are not.
Industry Context: Reviews, Feedback, and Oversight
As you entrust them with your personal information, third-party checks and outside scrutiny are crucial for data removal services.
On Trustpilot, Incogni has a 4.4/5 rating, averaged by over 2,000 independent user reviews. They often praise effectively reduced spam and the convenience of a low-maintenance process.
Onerep has a higher Trustpilot score (4.7/5), though it's based on not even 400 reviews. Feedback focuses on the successful removal of listings from people-search sites and clear progress updates.
Editorial coverage provides more context. Incogni has been reviewed by PCWorld and awarded PCMag's Editors' Choice for personal data removal. Its process has undergone a Deloitte Independent Limited Assurance Assessment, which examines if deletion requests are issued and tracked as declared.
Onerep is cited in PCMag's explainer on personal data removal services as an option to suppress public people-search listings, rather than to manage broader data-broker databases.
At the same time, reporting by KrebsOnSecurity has highlighted past overlaps between people-search businesses and parts of the data-removal industry, including Onerep's own CEO. This doesn't negate Onerep's current functionality, but it underscores why transparency and external reviews are essential when comparing providers.
Conclusion: Is Incogni or Onerep the Better Long-Term Solution?
If your goal is to control what appears when someone searches for your name, Onerep does it well.
If your goal is to limit how often your personal data is copied, resold, and reintroduced across private databases, Incogni is better suited to that task. Its automation, vast reach, and independent assessments make it a better choice for long-term protection.
So, Onerep improves how you appear. Incogni reduces how often your data is reused for various purposes.
Considering factors beyond visibility alone, Incogni remains the more reliable choice in the long run in 2026.
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